DVD/Blue Ray

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Many movies go directly here, the distributors don’t want to risk a release in cinemas because they are not sure if there will be a return on investment, better not to risk and go straight to DVD.

The people who have the rights decide how many units they are going to make and that point of sales where they will distribute, this is negotiation all along.

Update: Even though this window is disappearing, there are still film releases in this window and films are still sold to companies of DVD and Blu ray.